Designer at heart, obsessed with detail & always curious.

Design Director at TwelfthMan Co-founder of Contrast Creator of Swap Club

What I do

(1)

Brand design

Everything that makes a company look and feel like itself, and the thinking that comes before the logo.

Website design

For most people it is the first real encounter with the brand. Not the guidelines — the real thing.

Product design

Digital products made easier to use and better to look at, without trading one for the other.

Selected work

Years of working out what makes something feel like itself, then making sure it shows. This is a selection, with full case studies coming soon.

(2)

Aeris Numo Task product page on a laptop

Aeris Numo Task mit Federbein

Aeris Numo Task mit Säule

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About

Design that starts with an idea and doesn't let go.

(3)

I'm a Design Director working across brand identity and digital design. I help businesses figure out who they are, build the visual system around it, and carry it through every touchpoint. From the first page to the last button.

Originally from sunny Lisbon, I've spent the last fifteen years in considerably cloudier London. Over that time I've worked across brand identity, digital and product design. A slightly unusual mix of skills that came from years of freelancing and bouncing between agencies, tech startups and clients I found along the way.

The best work I've done has usually lived somewhere between a strong brand foundation and a digital product that actually has to function in the real world. The two inform each other more than most people give them credit for.

I'm currently Design Director at TwelfthMan, a sport design agency in London, which means I finally found a legitimate use for my encyclopaedic knowledge of football. I've worked in sport for clients like UEFA, Premier League, Manchester City and Bayern Munich, but also stepped into the rather different world of corporate tech at GfK (now part of Nielsen) as well other industries like fashion and retail.

Outside of the day job, I co-founded Contrast with my sister. A clothing brand based in Lisbon that we've been running since 2018. I handle everything creative, which apparently also means I'm the one drawing every single t-shirt.

I'm also the person behind Swap Club, a free Panini sticker swapping web app for the World Cup, built to scratch my own itch, now used by several hundred others.

When I'm not designing, I'm mildly obsessed with photographing abandoned chairs in the wild, see here. I also follow Benfica with an unhealthy level of commitment and lastly I'm a recovering Football Manager addict.

Freelance experience

Mortar and Pestle, Lead Designer
GfK, Product Design Lead
MLS Group, Senior Product Designer
Signal Noise, Senior Product Designer
Territory Studios, Senior Product Designer
HCL Tech, Senior Product Designer

Clients I’ve worked with

The Economist, Siemens, Experian, UEFA, English Premier League, Bayern Munich, Manchester City, Liverpool, Tottenham, Chelsea, Ferrari, Cadillac F1, Six Nations, FIBA and FEI.

Process

Good design starts with a clear understanding of what you're actually trying to solve, before any ideas, before any pixels.

By getting under the skin of the brand, the audience, and the business goal, I help build things that hold together. Visually strong, strategically sound, and built to work in the real world.

(4)

01
Understand

Start with the brand, the business, and the people. Workshops, interviews, stakeholder conversations. Getting everyone aligned on what we're actually making and why, before a single idea gets entertained.
02
Define

This is where the strategic thinking happens. Who the brand is for, what it stands for, how it should feel. For digital projects, it's also where content gets mapped and user journeys get drawn. The decisions made here shape everything that follows.
03
Create

With a clear direction in place, we move into making. Brand identity, visual systems, page architecture, art direction. The work starts to look like something and more importantly, starts to feel like the brand.
04
Refine

The details that make the difference. For brand, that's making sure the system holds together across every touchpoint. For digital, it's interactions, motion, states. Either way, this is where good becomes considered.
05
Launch

Whether it's a brand going live or a website shipping, this is where we need to make sure everything is actually ready, tested, documented, handed over properly, and set up to outlast the project.